Picnic
Online supermarket with free delivery and guaranteed low prices
About Picnic
Picnic is a Dutch online grocery delivery platform operating in the Netherlands, Germany, and France. Using proprietary technology and automated warehouses, the company delivers fresh groceries to customers via electric vans, offering a low-cost, efficient alternative to traditional supermarkets. Operationally profitable in its home market, Picnic serves 2 million customers.
Founders
Frederik Nieuwenhuys
Co-founder
Joris Beckers
Co-founder
Co-founder of Picnic in 2015. Previously founded Fredhopper, a software platform for e-commerce that was acquired by SDL Plc.
Michiel Muller
CEO, co-founder
Serial entrepreneur and co-founder of Picnic (2015). Previously founded Tango (unmanned fuel stations) and Route Mobiel. Graduate of Erasmus School of Economics.
- FoodTech
- Amsterdam, The Netherlands
- Series C+
- 2015
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| Series C+ | €430.0m | EDEKA, Bill & Melinda Gates Foundation, NPM Capital, Hoyberg | |
| Series C+ | €355.0m | Bill & Melinda Gates Foundation, EDEKA |
