Cabify brings in fraud-detection firm Incognia to fight fake rides

Cabify has signed a partnership with Incognia, a California-based fraud-detection firm, to tighten identity checks and catch fraud across its ride-hailing app. The deal, announced on 12 March, adds specialist software to a platform that already serves more than 50 million registered users across Spain and Latin America.

Cabify operates in six countries and more than 40 cities, running a mix of ride-hailing, corporate mobility and delivery services from its Madrid base. The Spanish company competes with larger rivals such as Uber and Bolt in several of those markets, and it has leaned on safety as a selling point. By its own figures, 79% of its customers say added security guarantees are a reason they choose the service. That gives the company a commercial reason to keep investing in fraud controls as attacks get harder to spot with older tools.

What Incognia actually catches

Incognia's technology blends device fingerprinting with tamper detection and location data to flag suspicious activity without constant identity checks that would slow down a ride booking. For Cabify, that translates into four specific problems the partnership is meant to solve.

• Fake rides created through GPS spoofing or emulator software, where a driver's location is faked to log trips that never happened
• Abuse of promotional codes and coupons by users creating multiple accounts
• Drivers or riders banned from the platform who return under a new account on the same device
• Account sharing, where someone other than the verified, background-checked driver ends up behind the wheel

Each of these costs money through chargebacks and wasted incentives, but they also undercut the safety pitch Cabify makes to riders and corporate clients who pay for vetted drivers.

Why mobility platforms keep outsourcing this

Javier Martínez Zaporta, Cabify's Head of Fraud Prevention, said the company sees the technology as part of a broader push on trust. "Technology is at the service of safety and our innovation is always focused on elevating the standards of safety and quality for our customers and drivers," he said, adding that Incognia is helping the company detect threats such as fake rides and identity manipulation "so we can continue to raise the standards of quality and trust our drivers and customers expect."

Eduardo Pires, Incognia's Director of Fraud Solutions, framed the deal in similar terms, saying the partnership reflects "a shared commitment to using innovation to protect drivers, riders, and cities by detecting complex fraud schemes with unmatched accuracy, while also preserving a seamless experience for legitimate users."

Buying in fraud detection rather than building it in-house has become common across ride-hailing and food delivery, where Incognia says it already works with more than half of the world's largest platforms in those sectors. For a company of Cabify's scale, a dedicated vendor can likely track emerging spoofing techniques across many clients at once, something harder to replicate with a smaller internal team watching a single platform.

What it signals about Cabify's priorities

The partnership does not come with a disclosed financial figure, and neither company has said how fraud losses have changed Cabify's business so far. What it does show is that Cabify, now 15 years into operating in Ibero-American markets, is treating platform trust as an ongoing cost of doing business rather than a one-off fix.

Cabify has built its public identity partly around sustainability commitments, including a pledge to reach zero emissions by 2030, and partly around safety claims aimed at both riders and the drivers it depends on. Tying up with an outside fraud-detection specialist adds a layer to that pitch at a time when identity fraud tools on both sides of the ride-hailing transaction are getting more sophisticated.

Neither company disclosed a rollout timeline for the integration across all of Cabify's markets, so it is not yet clear how quickly riders and drivers in each of the 40-plus cities will see the new checks applied.